Russell Moore FCIM is one of Northern Ireland's most experienced digital marketing professionals and a leading proponent for the adoption of relationship marketing by business organisations. A CIM-qualified consultant, Russell specialises in the development of Relationship Marketing-based business development strategies through the adoption of digital marketing and CRM technologies.
The consultancy business, SeeRM, is the first specialist Digital Relationship Marketing Agency in Belfast, Northern Ireland. Providing strategic marketing planning, web & CRM implementation and a full range of digital and social media marketing services, SeeRM should be the first contact for any organisation wishing to build their brand position on the principles of customer satisfaction, loyalty, trust and advocacy.
Russell is also associate Digital & Business Development Director for leading Belfast-based full service marketing and advertising communications agency RLA, working with them since 2010 on a wide variety of large projects for a number of major global brands, particularly in the automotive industry sector.
In business over 20 years, RLA also has an office in Bournemouth, Dorset and is part of The Mission Marketing Group — a regional network of UK communications agencies with an annual turnover of over £100 million.
Russell is proud to represent the advertising and marketing industries on the NI board of Creative Skillset. He is a recent past member of the IPA NI Group, and was Northern Ireland Digital Business Person of the Year for 2011/12.
Founder and managing director of Arcom Multimedia in 1994, Russell was the main original supplier of digital media solutions to many of Belfast's leading advertising and PR agencies and was behind much of the pioneering use of digital marketing techniques during the 90's, including 3D animation, interactive kiosks, CD Roms, Video CD's (a forerunner of the DVD), digital signage and, of course, the internet.
After the sale of Arcom, Russell continued to work with a number of agency clients and, through them, with some well-known brands - including Coca Cola, Guinness and Diageo - as well as a variety of Northern Ireland's main public sector organisations. One particular project (with Dream Ireland) included market research into the state of the digital content industries on the island of Ireland for The University of Ulster and the Dundalk Institute of Technology. The 'Midas Initiative' continues to influence government intervention with the digital content industry on both sides of the Irish border.
In 2006 Russell joined Belfast advertising agency Fire IMC as Digital Marketing Director and has enjoyed working with yet more well-known brands including Tesco, Vodafone, Coors Lite, the Northern Ireland Tourist Board and Invest Northern Ireland.
Russell was one of the founding committee members of Digital Circle (the digital content industry's trade association), a member of the Skillset Industry Skills Panel for NI and a judge for the 'Dare to be Digital' competition.