Nov. 23, 2009, -- Grass Roots America, the leading provider of global performance improvement solutions for employee, channel and consumers, predicts that social media networks such as Facebook, LinkedIn, Twitter,and MySpace will be key pipelines in helping organizations enhance communications and generate positive results from their rewards and incentive programs. Grass Roots America notes that an increasing percentage of its customers and prospects have recognized that distribution networks, partners, sales/marketing channels and employees expect interaction with their respective organizations via social networking sites.

Grass Roots America research shows that a majority of organizations plan to integrate some form of social networking into their performance improvement programs from basic collaboration and two-way communications to full-scale use of multiple social networking sites. Grass Roots anticipated an explosion in the use of these sites and has developed several strategies, tools and creative approaches to leverage social media networking in its global incentive, reward and recognition programs.

"We believe in creating a forum where all participants can bring their unique talents, skills and passions to the table which is imperative in a successful performance improvement initiative," said Stephen Humphreys, president of Grass Roots America. "With the diverse and geographically dispersed teams that exist today, organizations are challenged to find ways to keep fully engaged and connected. Grass Roots America sees this as a huge opportunity to leverage the many existing social networking tools and technologies to create a more fully collaborative experience for an organization's employees, partners and channels."

Using Web 2.0 Technologies and collaborative processes, Grass Roots America foresees that social media networks in the office as well as on mobile devices - will have an overwhelming influence in encouraging teamwork and supporting existing internal communication practices during performance improvement programs. ...