Some colleagues that I'm currently working with are toying with the idea of running a conference or business breakfast in Belfast sometime soon and are wondering what they could base the event on. Obviously I'd love to see it squarely based on the idea that companies and organisations should veer away from transactional marketing and 'guesswork advertising' and adopt relationship marketing, particularly where it includes Social CRM, as their model.

The problem is though that none of the agencies here in Northern Ireland seem to really genuinely understand or believe that this is the way forward for us all and so, because nobody is advising them accordingly, the market doesn't know or understand either. Sure they know the Facebook is popular and that Twitter is in the news, but they don't know why - i.e. that they are just this year's conduits for having conversations with like-minded groups of people within markets.

Oh well, I'll make the suggestion and see what happens. Let's watch this space....!